Engagement Campaigns and Projects
The intent behind engagement campaigns is to extend the impact beyond broadcast and facilitate audience engagement - with an approach that utilizes in-person events, workshops, digital content, social media, and partnerships. From concept to grant funding and campaign production, Stefanie has created and managed impactful projects that are result-oriented with measurable results for dozens of national PBS programs and in support of the WETA National Programming team, Cascade PBS, and individual filmmakers.
Below includes a selection of engagement resources developed by Stefanie to support impact and education campaigns.
ICONIC AMERICA: OUR SYMBOLS AND STORIES WITH DAVID RUBENSTEIN
This documentary series explored history through American iconic objects. To support engagement, Stefanie developed and managed engagement campaign including impact grants, national partnerships, developing engagement activities, digital assets and social media campaigns. Launched the first library engagement project, working with three dozen libraries and providing micro-grants to support impact.
HIDING IN PLAIN SIGHT
This yearlong project was aimed at increasing awareness around youth mental health, produced by Ken Burns and directed by the Ewers borthers. Stefanie managed the station engagement, grant process, impact measurement. Developed and produced resources around this project. Managed national partnerships.
KEN BURNS, LYNN NOVICK AND SARAH BOTSTEIN’S THE U.S. AND THE HOLOCAUST
An individual contributor, developing and writing resources in support of this national program including the engagement and education guides.
ASIAN AMERICANS
Overseeing the educational asset development related to the five-part series Asian Americans. This series showcases the history of Asian Americans, providing a comprehensive curriculum project that will ultimate include 36 lesson plans for grades K-12 as well as a teacher training template for distribution on PBS LearningMedia and through community partner Asian Americans Advancing Justice. Developed and managed all educational assets, lesson plans and materials associated with Asian Americans. Developed national partnerships. Oversaw station relations including managing over 50 grants to PBS stations around the country.
HENRY LOUIS GATES JR’S MAKING BLACK AMERICA
Writing and developing educational resources in collaboration with producers and stakeholders. These included lesson plans and tools on PBS LearningMedia.
COUNTRY MUSIC
Developed and managed the engagement campaign for Ken Burns’ 16-hour documentary series Country Music which included writing the Community Engagement and Discussion Guide. Cultivated community partnerships, guided special events, and supported PBS station activities. Management included working with 87 PBS stations, which resulted in hundreds of events that extended the impact to their communities around the arts, storytelling, and music.
KEN BURNS’ THE GENE
Wrote and developed diverse engagement tools and resources to support reaching new audiences - among this, Stefanie developed a companion exhibit based on the film to accompany The Smithsonian's traveling museum exhibit DIY Genome, which was distributed nationally to libraries and museums. Stefanie also developed an engagement and discussion guide and support of impact measurement for the overall project.
FINING YOUR ROOTS
Managed and developed educational platform and assets associated for Finding Your Roots, seasons 3 through 7. Created and supported national partnerships. Built materials for PBS LearningMedia. Managed other educational content creators associated with the project - focusing on a diverse range of topics from Reconstruction to Irish immigration to Women's Liberation Movement. These lessons have been accessed and utilized over 100,000 times by educators on PBS LearningMedia.
The Vietnam War
Research, wrote and produced Community Engagement and Discussion Guide for use by all PBS stations around Ken Burns and Lynn Novick's The Vietnam War. Managed the distribution and impact measurement for The Vietnam War education kits, with distribution nationwide.
RECONSTRUCTION: AMERICA AFTER THE CIVIL WAR
Led the educational resource development for Henry Louis Gates, Jr’s four part series Reconstruction with classroom modules created for 6 - 12th grade classrooms.
MAYO CLINIC
Led the engagement campaign with PBS stations for this documentary series, which included grant management, educational and lesson plan development, and guidance to stations on community engagement activities.
Africa's Great Civilizations
Research, wrote and produced six-part educational guide for this Henry Louis Gates Jr series that looks at the history of the African continent. Included writing six lesson plans with essays, discussion questions and classroom activities for 6 - 12th grade teachers.
Ken Burns' Cancer: Emperor of all maladies
Led outreach implementation with PBS stations for this documentary series, which included grant management, educational and lesson plan development, and guidance to stations on community engagement activities. Worked with over 50 stations to support their activites and provide necessary oversight.